The Yogurt Shoppe: Brand Exercise Template

CONCEPT SCENARIO

InvisionApp Prototype https://goo.gl/TkV99G

Owner’s Name

Hurt

The Brief

Homemade yogurt is all the craze. The Yoghurt Shoppe wants to bring this craze to Chicago. Homemade yogurt is catching on because it healthy and fun.

The Yoghurt Shoppe is a local small business that has been making fresh, homemade yogurts daily in a variety of unique and classic flavors since 1970. They want to be adventurous as well as cater to people who want their classics and favorites. They’ve exclusively been selling at Farmers markets, but now they want to open their own shop. They are also tinkering with possibly doing a food truck as well.

The Yoghurt Shoppe uses locally sourced fruits and ingredients. They also try to use organic products as well. Customers are able to choose between different kinds of milk (goat, almond, soy, etc) and toppings (fruits, spices).

Target Audience

The Yoghurt Shoppe is targeting health-conscious consumers and foodies. Socially conscious foodies who would like authentic, locally sourced ingredients with no added sweeteners or artificial ingredients.

TYS champions premium quality and flavor at an affordable price. TYS hopes to begin their big ambitious in Chicago and move on to other hip neighborhoods and trendy cities.

Brand Goal

Client wishes to emphasize the homemade feel but in a professional way. They want something modern clean and simple like their ingredients. They wouldn’t mind a premium look but they are also opened to having a fun look and feel.

They do not want to be associated with frozen yogurts or big

brand name yogurts.

Deliverables

The client needs the following:

Brand Identity

Logo

A website (3-5 pages)

Home

About

Online menu

Online ordering

Locations/Contact

Limitations

No copy provided.

No other images can be use, than the provided ones.

The purchase of this design is only for the use of the PSD file structure.

The images and trademarks presented here are just for illustration purpose only.

This doesn’t constitute a licensing agreement or right to use.